Which URLs should I monitor in Little Warden?
Obviously it’s in our best interest to say ALL OF THEM (as the more sites you add, the bigger the package you need) but considering how expensive domain names are and compared to the cost of Little Warden it makes sense.
This guide is written as if you owned a digital agency as that tends to be the majority of our customer base but if you are a brand or a small business owner, these rules will apply just the same.
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Main Domains - The main domains that you trade on or get traffic from or to.
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GEO Extension of those domains - Even if the .ca just redirects to the .com, you want to ensure that the domain continues to redirect (and the domain or SSL certificate doesn’t expire).
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**Any previous brands ** - If a client has rebranded, make sure you are monitoring the old brand name, ensuring that the redirect works and that the domain (or SSL) doesn’t expire.
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Any previous clients - If you lose a client, it costs little money to just keep an eye on their Domain in Little Warden, we have seen agencies win clients back by using Little Warden to keep an eye on former client Domains and message them as a heads up if things break.
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Any prospective clients - Nothing goes down better in a pitch than a quick win to start it off, “On day one we will start with a full technical SEO review as we can see from a quick overview that your www. to non www. Redirect isn’t working and you have some duplicate content issues.” That client is paying attention.
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Any development areas - Ensuring things are crawlable and allowed to be indexed by Google is important, but just as important is ensuring things aren’t. Development and staging areas should have a robots.txt deny all and if possible X-robots and meta robots just to be safe.
Which URLs should I not monitor in Little Warden?
There are some URLs you do not need to add to Little Warden, as we already have checks that can do this for you.
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Both HTTP / HTTPS versions - Little Warden will switch to the right version, you can use the HTTP to HTTPS Redirect check to ensure the non-HTTPS version rediects to the HTTPS.
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Both WWW / NON-WWW versions - Little Warden will switch to the right version, you can use the WWW to NON-WWW Redirect check to ensure the alternate version rediects..
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Robots.txt URL - You can enable the Robots.txt check to monitor this instead.
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Sitemap URL - You can enable the XML-Sitemap Changes check to monitor this instead.